Citazione Stile APA (7a Edizione)

KELLER KEVIN LANE. (2008). STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED (3RD ED.). PEARSON PRENTICE HALL.

Citazione stile Chigago Style (17a edizione)

KELLER KEVIN LANE. STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED. 3RD ED. INDIA: PEARSON PRENTICE HALL, 2008.

Citatione MLA (9a ed.)

KELLER KEVIN LANE. STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED. 3RD ED. PEARSON PRENTICE HALL, 2008.