KELLER KEVIN LANE. (2008). STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED (3RD ED.). PEARSON PRENTICE HALL.
Citação norma ChicagoKELLER KEVIN LANE. STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED. 3RD ED. INDIA: PEARSON PRENTICE HALL, 2008.
Citação norma MLAKELLER KEVIN LANE. STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED. 3RD ED. PEARSON PRENTICE HALL, 2008.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.