STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
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| Main Author: | |
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| Format: | Book |
| Published: |
INDIA
PEARSON PRENTICE HALL
2008
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| Edition: | 3RD ED. |
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| Physical Description: | 714 |
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| ISBN: | 9788131719770 |