STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.

Samankaltaisia teoksia

• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
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  Julkaistu: (2008)
• Strategic brand management : building, measuring, and managing brand equity
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• STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
  Tekijä: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
  Julkaistu: (2016)
• Strategic Brand Management: Building, Measuring, and Managing Brand Equity
  Tekijä: Keller, Kevin Lane
  Julkaistu: (2020)
• NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
  Tekijä: KAPFERER JEAN-NOEL
  Julkaistu: (2008)