STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.

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Bibliografiske detaljer
Hovedforfatter:	KELLER KEVIN LANE
Format:	Bog
Udgivet:	INDIA PEARSON PRENTICE HALL 2008
Udgivelse:	3RD ED.
Fag:	BRAND MANAGEMENT,MANAGEMENT,STRATEGIC BRAND MANAGEMENT,BRAND EQUITY
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