STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
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STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.

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Huvudupphovsman: KELLER KEVIN LANE
Materialtyp: Bok
Publicerad: INDIA PEARSON PRENTICE HALL 2008
Upplaga:3RD ED.
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BRAND MANAGEMENT,MANAGEMENT,STRATEGIC BRAND MANAGEMENT,BRAND EQUITY
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STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED. av KELLER KEVIN LANE

Publicerad 2008
Bok
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