STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.

Antzeko izenburuak

• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  nork: KELLER KEVIN LANE
  Argitaratua: (2008)
• Strategic brand management : building, measuring, and managing brand equity
  nork: Keller, Kevin Lane
  Argitaratua: (2022)
• STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
  nork: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
  Argitaratua: (2016)
• Strategic Brand Management: Building, Measuring, and Managing Brand Equity
  nork: Keller, Kevin Lane
  Argitaratua: (2020)
• NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
  nork: KAPFERER JEAN-NOEL
  Argitaratua: (2008)