FUNDAMENTALS OF BUSINESS MARKETING EDUCATION: A GUIDE FOR UNIVERSITY-LEVEL FACULTY AND POLICYMAKERS

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Bibliographic Details
Main Author:	LICHTENTHAL J. DAVID
Format:	Book
Published:	NEW YORK BEST BUSINESS BOOKS 2004
Subjects:	INDUSTRIAL MARKETING,MANAGEMENT,BUSINESS MARKETING EDUCATION,
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NMIMS MPSTME Mumbai -

Holdings details from NMIMS MPSTME Mumbai -
Call Number:	658.8/LIC
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