KOTLER PHILIP. (2006). MARKETING MANAGEMENT 13TH ED (13TH ED.). PEARSON PRENTICE HALL.
Cita Chicago (17th ed.)KOTLER PHILIP. MARKETING MANAGEMENT 13TH ED. 13TH ED. INDIA: PEARSON PRENTICE HALL, 2006.
Cita MLA (9th ed.)KOTLER PHILIP. MARKETING MANAGEMENT 13TH ED. 13TH ED. PEARSON PRENTICE HALL, 2006.
Atenció: Aquestes cites poden no estar 100% correctes.