APA-Zitierstil (7. Ausg.)

KOTLER PHILIP. (2006). MARKETING MANAGEMENT 13TH ED (13TH ED.). PEARSON PRENTICE HALL.

Chicago-Zitierstil (17. Ausg.)

KOTLER PHILIP. MARKETING MANAGEMENT 13TH ED. 13TH ED. INDIA: PEARSON PRENTICE HALL, 2006.

MLA-Zitierstil (9. Ausg.)

KOTLER PHILIP. MARKETING MANAGEMENT 13TH ED. 13TH ED. PEARSON PRENTICE HALL, 2006.