RAMASWAMY V S. (2002). MARKETING MANAGEMENT: PLANNING IMPLEMENTATION AND CONTROL (3RD ED.). MACMILLAN.
Cita Chicago (17th ed.)RAMASWAMY V S. MARKETING MANAGEMENT: PLANNING IMPLEMENTATION AND CONTROL. 3RD ED. BOMBAY: MACMILLAN, 2002.
Cita MLA (9th ed.)RAMASWAMY V S. MARKETING MANAGEMENT: PLANNING IMPLEMENTATION AND CONTROL. 3RD ED. MACMILLAN, 2002.
Atenció: Aquestes cites poden no estar 100% correctes.