Cita APA (7th ed.)

Bund , B. (2006). The outside- in corporation: How to build a customer- centric organisation for breakthrough results. Tata McGraw Hill Publ.

Cita Chicago (17th ed.)

Bund , Barbara. The Outside- in Corporation: How to Build a Customer- Centric Organisation for Breakthrough Results. New Delhi: Tata McGraw Hill Publ, 2006.

Cita MLA (9th ed.)

Bund , Barbara. The Outside- in Corporation: How to Build a Customer- Centric Organisation for Breakthrough Results. Tata McGraw Hill Publ, 2006.