Bund , B. (2006). The outside- in corporation: How to build a customer- centric organisation for breakthrough results. Tata McGraw Hill Publ.
Chicago Style (17. basım) AtıfBund , Barbara. The Outside- in Corporation: How to Build a Customer- Centric Organisation for Breakthrough Results. New Delhi: Tata McGraw Hill Publ, 2006.
MLA (9th ed.) AtıfBund , Barbara. The Outside- in Corporation: How to Build a Customer- Centric Organisation for Breakthrough Results. Tata McGraw Hill Publ, 2006.
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