Cita APA (7th ed.)

Peter J Paul. (2005). Consumar behaviour and Marketing Strategy. Tata McGraw Hill Publ.

Cita Chicago (17th ed.)

Peter J Paul. Consumar Behaviour and Marketing Strategy. New delhi: Tata McGraw Hill Publ, 2005.

Cita MLA (9th ed.)

Peter J Paul. Consumar Behaviour and Marketing Strategy. Tata McGraw Hill Publ, 2005.