Goel, b. (2006). History and development of marketing research (1st.). Arise Publishers & Distributors.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रGoel, b. History and Development of Marketing Research. 1st. New Delhi: Arise Publishers & Distributors, 2006.
एमएलए (9वां संस्करण) प्रशस्ति पत्रGoel, b. History and Development of Marketing Research. 1st. Arise Publishers & Distributors, 2006.
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