APA-referens (7:e uppl.)

Goel, b. (2006). History and development of marketing research (1st.). Arise Publishers & Distributors.

Chicago-referens (17:e uppl.)

Goel, b. History and Development of Marketing Research. 1st. New Delhi: Arise Publishers & Distributors, 2006.

MLA-referens (9:e uppl.)

Goel, b. History and Development of Marketing Research. 1st. Arise Publishers & Distributors, 2006.