APA (7th ed.) Citation

Kolter, P. (1991). Principles of marketing (5th.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kolter, Philip. Principles of Marketing. 5th. New Delhi: Prentice Hall, 1991.

MLA (9th ed.) Citation

Kolter, Philip. Principles of Marketing. 5th. Prentice Hall, 1991.