APA-viite (7. p.)

Kotler, P. (1989). Principles of marketing (3rd.). Prentice Hall.

Chicago-viite (17. p.)

Kotler, Philip. Principles of Marketing. 3rd. New Delhi: Prentice Hall, 1989.

MLA-viite (9. p.)

Kotler, Philip. Principles of Marketing. 3rd. Prentice Hall, 1989.