APA-viite (7. p.)

Kotler, P. (1991). Principles of marketing (5th.). Prentice Hall.

Chicago-viite (17. p.)

Kotler, Philip. Principles of Marketing. 5th. New Delhi: Prentice Hall, 1991.

MLA-viite (9. p.)

Kotler, Philip. Principles of Marketing. 5th. Prentice Hall, 1991.