Cita APA

Kotler, P. (1989). Principles of marketing (3rd.). Prentice Hall.

Citación estilo Chicago

Kotler, Philip. Principles of Marketing. 3rd. New Delhi: Prentice Hall, 1989.

Cita MLA

Kotler, Philip. Principles of Marketing. 3rd. Prentice Hall, 1989.

Warning: These citations may not always be 100% accurate.