APA način citiranja (7. izdanje)

Kotler, P. (1989). Principles of marketing (3rd.). Prentice Hall.

Čikaški stil citiranja (17. izdanje)

Kotler, Philip. Principles of Marketing. 3rd. New Delhi: Prentice Hall, 1989.

MLA način citiranja (9. izdanje)

Kotler, Philip. Principles of Marketing. 3rd. Prentice Hall, 1989.