Citazione Stile APA (7a Edizione)

Kotler, P. (1989). Principles of marketing (3rd.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip. Principles of Marketing. 3rd. New Delhi: Prentice Hall, 1989.

Citatione MLA (9a ed.)

Kotler, Philip. Principles of Marketing. 3rd. Prentice Hall, 1989.