Cita APA (7th ed.)

Mathur, U. (2006). Strategic marketing management: Text & cases (1st.). Macmillan India Ltd.

Cita Chicago (17th ed.)

Mathur, U. Strategic Marketing Management: Text & Cases. 1st. Delhi: Macmillan India Ltd, 2006.

Cita MLA (9th ed.)

Mathur, U. Strategic Marketing Management: Text & Cases. 1st. Macmillan India Ltd, 2006.