APA (7th ed.) Citation

Mathur, U. (2006). Strategic marketing management: Text & cases (1st.). Macmillan India Ltd.

Chicago Style (17th ed.) Citation

Mathur, U. Strategic Marketing Management: Text & Cases. 1st. Delhi: Macmillan India Ltd, 2006.

MLA (9th ed.) Citation

Mathur, U. Strategic Marketing Management: Text & Cases. 1st. Macmillan India Ltd, 2006.