Mathur, U. (2006). Strategic marketing management: Text & cases (1st.). Macmillan India Ltd.
Citación estilo ChicagoMathur, U. Strategic Marketing Management: Text & Cases. 1st. Delhi: Macmillan India Ltd, 2006.
Cita MLAMathur, U. Strategic Marketing Management: Text & Cases. 1st. Macmillan India Ltd, 2006.
Warning: These citations may not always be 100% accurate.