Cita APA (7th ed.)

Crawford, F. (2001). The Myth of Excellence: Why great companies never try to be the best at everything.

Cita Chicago (17th ed.)

Crawford, Fred. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. New York, 2001.

Cita MLA (9th ed.)

Crawford, Fred. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. 2001.