Crawford, F. (2001). The Myth of Excellence: Why great companies never try to be the best at everything.
Chicago-Zitierstil (17. Ausg.)Crawford, Fred. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. New York, 2001.
MLA-Zitierstil (9. Ausg.)Crawford, Fred. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. 2001.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.