Crawford, F. (2001). The Myth of Excellence: Why great companies never try to be the best at everything.
Παραπομπή σε μορφή Chicago (17η εκδ.)Crawford, Fred. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. New York, 2001.
Παραπομπή σε μορφή MLA (9th εκδ.)Crawford, Fred. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. 2001.
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