APA-viite (7. p.)

Crawford, F. (2001). The Myth of Excellence: Why great companies never try to be the best at everything.

Chicago-viite (17. p.)

Crawford, Fred. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. New York, 2001.

MLA-viite (9. p.)

Crawford, Fred. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. 2001.