Crawford, F. (2001). The Myth of Excellence: Why great companies never try to be the best at everything.
Citação norma ChicagoCrawford, Fred. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. New York, 2001.
Citação norma MLACrawford, Fred. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. 2001.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.