APA citiranje

Crawford, F. (2001). The Myth of Excellence: Why great companies never try to be the best at everything.

Chicago Style (17th ed.) Citation

Crawford, Fred. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. New York, 2001.

MLA citiranje

Crawford, Fred. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. 2001.