Crawford, F. (2001). The Myth of Excellence: Why great companies never try to be the best at everything.
Chicago Style (17. basım) AtıfCrawford, Fred. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. New York, 2001.
MLA (9th ed.) AtıfCrawford, Fred. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. 2001.
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