Cita APA (7th ed.)

DasGupta, v. (1998). Marketing mantara. Prentice-Hall of India Pvt. Ltd.

Cita Chicago (17th ed.)

DasGupta, vaswar. Marketing Mantara. Delhi: Prentice-Hall of India Pvt. Ltd, 1998.

Cita MLA (9th ed.)

DasGupta, vaswar. Marketing Mantara. Prentice-Hall of India Pvt. Ltd, 1998.