Zikmund, W. G. (2009). Essentials of Marketing Research. Cengage.
Chicago Style (17th ed.) CitationZikmund, William G. Essentials of Marketing Research. Delhi: Cengage, 2009.
MLA (9th ed.) CitationZikmund, William G. Essentials of Marketing Research. Cengage, 2009.
Warning: These citations may not always be 100% accurate.