Cita APA (7th ed.)

Sengupta, S. (2005). Brand positioning strategies for competitive advantage 2nd ed.

Cita Chicago (17th ed.)

Sengupta, Subroto. Brand Positioning Strategies for Competitive Advantage 2nd Ed. New Delhi, 2005.

Cita MLA (9th ed.)

Sengupta, Subroto. Brand Positioning Strategies for Competitive Advantage 2nd Ed. 2005.