Sengupta, S. (2005). Brand positioning strategies for competitive advantage 2nd ed.
Citación estilo ChicagoSengupta, Subroto. Brand Positioning Strategies for Competitive Advantage 2nd Ed. New Delhi, 2005.
Cita MLASengupta, Subroto. Brand Positioning Strategies for Competitive Advantage 2nd Ed. 2005.
Warning: These citations may not always be 100% accurate.