Sengupta, S. (2005). Brand positioning strategies for competitive advantage 2nd ed.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रSengupta, Subroto. Brand Positioning Strategies for Competitive Advantage 2nd Ed. New Delhi, 2005.
एमएलए (9वां संस्करण) प्रशस्ति पत्रSengupta, Subroto. Brand Positioning Strategies for Competitive Advantage 2nd Ed. 2005.
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