Sengupta, S. (2005). Brand positioning strategies for competitive advantage 2nd ed.
Chicago Style (17. basım) AtıfSengupta, Subroto. Brand Positioning Strategies for Competitive Advantage 2nd Ed. New Delhi, 2005.
MLA (9th ed.) AtıfSengupta, Subroto. Brand Positioning Strategies for Competitive Advantage 2nd Ed. 2005.
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