Cita APA (7th ed.)

Gupta, S. (2008). Managing customers as investments. Pearson Power.

Cita Chicago (17th ed.)

Gupta, Sunil. Managing Customers as Investments. New Delhi: Pearson Power, 2008.

Cita MLA (9th ed.)

Gupta, Sunil. Managing Customers as Investments. Pearson Power, 2008.