Gupta, S. (2008). Managing customers as investments. Pearson Power.
Citación estilo ChicagoGupta, Sunil. Managing Customers as Investments. New Delhi: Pearson Power, 2008.
Cita MLAGupta, Sunil. Managing Customers as Investments. Pearson Power, 2008.
Warning: These citations may not always be 100% accurate.