Lal, R. (2005). Marketing Management ;text and cases. Tata McGraw Hill Publ.
Chicago Style (17th ed.) CitationLal, Rajiv. Marketing Management ;text and Cases. New delhi: Tata McGraw Hill Publ, 2005.
MLA (9th ed.) CitationLal, Rajiv. Marketing Management ;text and Cases. Tata McGraw Hill Publ, 2005.
Warning: These citations may not always be 100% accurate.