Cita APA (7th ed.)

Lal, R. (2005). Marketing Management ;text and cases. Tata McGraw Hill Publ.

Cita Chicago (17th ed.)

Lal, Rajiv. Marketing Management ;text and Cases. New delhi: Tata McGraw Hill Publ, 2005.

Cita MLA (9th ed.)

Lal, Rajiv. Marketing Management ;text and Cases. Tata McGraw Hill Publ, 2005.