APA (7th ed.) Citation

Lal, R. (2005). Marketing Management ;text and cases. Tata McGraw Hill Publ.

Chicago Style (17th ed.) Citation

Lal, Rajiv. Marketing Management ;text and Cases. New delhi: Tata McGraw Hill Publ, 2005.

MLA (9th ed.) Citation

Lal, Rajiv. Marketing Management ;text and Cases. Tata McGraw Hill Publ, 2005.