Mullin, R. (2008). Sales Promotion: How to Create, Implement & Integrate Campaigns that Really Work (Fourth.).
Chicago Style (17th ed.) CitationMullin, Roddy. Sales Promotion: How to Create, Implement & Integrate Campaigns That Really Work. Fourth. London, 2008.
MLA (9th ed.) CitationMullin, Roddy. Sales Promotion: How to Create, Implement & Integrate Campaigns That Really Work. Fourth. 2008.
Warning: These citations may not always be 100% accurate.