Cita APA (7th ed.)

Lee, M. (2007). Principles of advertising: A global perspective (2nd.). Viva Books.

Cita Chicago (17th ed.)

Lee, Monle. Principles of Advertising: A Global Perspective. 2nd. New Delhi: Viva Books, 2007.

Cita MLA (9th ed.)

Lee, Monle. Principles of Advertising: A Global Perspective. 2nd. Viva Books, 2007.