APA (7th ed.) Citation

Lee, M. (2007). Principles of advertising: A global perspective (2nd.). Viva Books.

Chicago Style (17th ed.) Citation

Lee, Monle. Principles of Advertising: A Global Perspective. 2nd. New Delhi: Viva Books, 2007.

MLA (9th ed.) Citation

Lee, Monle. Principles of Advertising: A Global Perspective. 2nd. Viva Books, 2007.