Kapferer ,Jean- Noel. (1997). strategic brand Management. Kogan Page.
Chicago Style (17th ed.) CitationKapferer ,Jean- Noel. Strategic Brand Management. London: Kogan Page, 1997.
MLA (9th ed.) CitationKapferer ,Jean- Noel. Strategic Brand Management. Kogan Page, 1997.
Warning: These citations may not always be 100% accurate.