APA (7th ed.) Citation

Kapferer ,Jean- Noel. (1997). strategic brand Management. Kogan Page.

Chicago Style (17th ed.) Citation

Kapferer ,Jean- Noel. Strategic Brand Management. London: Kogan Page, 1997.

MLA (9th ed.) Citation

Kapferer ,Jean- Noel. Strategic Brand Management. Kogan Page, 1997.

Warning: These citations may not always be 100% accurate.