Kapferer ,Jean- Noel. (1997). strategic brand Management. Kogan Page.
Cita Chicago (17th ed.)Kapferer ,Jean- Noel. Strategic Brand Management. London: Kogan Page, 1997.
Cita MLA (9th ed.)Kapferer ,Jean- Noel. Strategic Brand Management. Kogan Page, 1997.
Atenció: Aquestes cites poden no estar 100% correctes.