Kapferer ,Jean- Noel. (1997). strategic brand Management. Kogan Page.
Lua i Stíl Chicago (17ú heag.)Kapferer ,Jean- Noel. Strategic Brand Management. London: Kogan Page, 1997.
Lua MLA (9ú heag.)Kapferer ,Jean- Noel. Strategic Brand Management. Kogan Page, 1997.
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