Cita APA

Kapferer ,Jean- Noel. (1997). strategic brand Management. Kogan Page.

Citación estilo Chicago

Kapferer ,Jean- Noel. Strategic Brand Management. London: Kogan Page, 1997.

Cita MLA

Kapferer ,Jean- Noel. Strategic Brand Management. Kogan Page, 1997.

Warning: These citations may not always be 100% accurate.