Kapferer ,Jean- Noel. (1997). strategic brand Management. Kogan Page.
Chicagoスタイル(17版)引用形式Kapferer ,Jean- Noel. Strategic Brand Management. London: Kogan Page, 1997.
MLA(9版)引用形式Kapferer ,Jean- Noel. Strategic Brand Management. Kogan Page, 1997.
警告: この引用は必ずしも正確ではありません.